What Is CPQ? The Complete Guide for Awnings & Pergola Manufacturers
The shading industry is evolving faster than ever. Customers expect fast responses, accurate prices, and professional offers - while manufacturers struggle with large product catalogs, custom configurations, and complex pricing rules.
This is where CPQ (Configure, Price, Quote) software becomes a game-changer.
Whether you manufacture awnings, pergolas, or outdoor shading systems, CPQ helps your installers generate flawless quotes in minutes - without waiting for your sales team, and without making costly mistakes.
In the awning & pergola industry, customers expect fast quotes, precise configurations, and professional visuals. At the same time, installers struggle with complex product options, technical rules, and outdated spreadsheets.
A product configurator solves these challenges by guiding users to build the correct product - step by step - with zero technical errors.
Let’s explore why this tool is becoming essential for every shading manufacturer.
What Does CPQ Mean (Configure, Price, Quote)?
A CPQ system enables users — manufacturers, distributors, or installers — to:
- Configure
- Build the right product based on size, drive type, fabric, motorization, structure, and technical rules.
- Price
- Automatically calculate pricing based on dealer discounts, custom rules, currency conversions, or bundle options.
- Quote
- Generate branded, professional PDF proposals instantly, ready to send to end customers.
- For industries like awnings & pergolas, where every millimeter matters, CPQ eliminates confusion, delays, and errors.
- only valid solutions are selectable
- installers don’t need deep technical knowledge
- service calls and reworks drop dramatically
- endless emails
- outdated price lists
- Excel sheets
- long waiting times
- …your installers get instant, error-free proposals 24/7.
- seasonal discounts
- custom distributor rules
- optional extras
- different currencies per market
- A CPQ centralizes all pricing logic — meaning no more outdated catalog PDFs sent around on WhatsApp.
- more installers quote independently
- less support time from HQ
- faster responses = higher conversion rates
- consistent brand experience
- It becomes the foundation of a scalable, digital sales ecosystem.
- “My distributors constantly ask technical questions.”
- “We lose orders because our response time is too slow.”
- “Installers send quotes with errors.”
- “We work with multiple spreadsheets and endless email corrections.”
- “We want to expand into new countries but can’t support them efficiently.”
- Unlike generic CPQ tools, it includes:
- technical rules tailored to shading
- bundle creation for accessories
- automated discounting per installer
- multi-language, multi-market quoting
- branded PDF proposals
- AI-powered quote generation (voice → quote in 60 seconds)
- It creates a seamless flow from configuration → pricing → offer → installer network growth.
Experience how Tente Systems CPQ transforms your quote process.
We'll show you how CPQ can help you grow your distributor network and scale into new markets
Why CPQ Matters for Awnings & Pergola Manufacturers
1. Zero Configuration Errors
Incorrect widths, impossible projections, incompatible motors - these errors cost time and money.
A CPQ system applies technical restrictions automatically, ensuring:
2. Faster, More Accurate Quotes
Instead of:
3. Streamlined Pricing Rules
Manufacturers often have:
4. Scale Your Installer Network
CPQ helps manufacturers grow:
When Should a Manufacturer Adopt CPQ?
If ANY of these statements sound familiar, it’s time for CPQ:
Why Tente Systems CPQ?
Tente Systems CPQ is built specifically for the shading industry - awnings, pergolas, zip screens, and outdoor structures.
Experience how Tente Systems CPQ transforms your quote process.
We'll show you how CPQ can help you grow your distributor network and scale into new markets